Michael O’Connor Clarke Rocks

Date posted: August 12, 2012

Michael O'Connor ClarkeDo you know this man?

If you’ve been involved in Toronto’s digital, social, or agency scene, you’ve probably met Michael O’Connor Clarke (MOCC).

And if you’ve met MOCC, he’s probably made a huge impression on you.

Michael’s a pretty stand-up guy–from the his charitable efforts to the leading-edge work he does in social, Michael is a valued member of our community.

He’s the kind of guy who earns your respect, and keeps it–from his uncanny witticisms (he really does have a way with words) to the amazing insights he provides at prominent marketing events, you can’t help but like him.

He’s someone the rest of us can look up to.

Why businesses can’t survive without social

Date posted: August 1, 2012

Recently, my friend Bilal Jaffery posted the following on his blog:

Why is social such a critical part of the overall web experience?

“A social business optimizes interactions among people to create business value and gain competitive advantage. The social web experience provides an intimate and personal (my additions) first class access to people via mobile, and social networks. It also enables people powered processes with dynamic decision making, social monitoring and engagement. And last but not least, the combination of social and web experience drives systems of engagement. Engagement is what drives business outcome and ROI. This engagement comes from models of sharing like crowdsourcing and ideation.”

Listening and engagement are key. Whether it’s a customer, competitor, or someone in your target demographic (to speak in marketing terms), there’s so much information out there straight from the mouths of people who can contribute to your business’s success.

Let me be clear: Every person who gets involved with your brand online presents opportunity for your business.

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Facebook Timeline presents key opportunities for brands

Date posted: April 4, 2012

This post was originally published on the Jugnoo blog.


This past weekend’s changeover of the traditional Facebook brand Page format to the new Timeline format has some embracing the change, while others are lamenting the move.

No matter your opinion on the format, it’s now mandatory. And, while the changeover may pose some challenges, the Timeline format presents new opportunities for brands to make an impact in the social space.

Business marketing lessons from SXSW

Date posted: March 19, 2012

I originally wrote and published this post for blog.jugnoo.com.

In an increasingly crowded marketspace, you must do more to stand out and earn the mindshare of your customers.This is a lesson the Jugnoo team learned from our recent adventures at SXSW Interactive, and based on what we saw we thought we’d share with you some ways that businesses of all sizes can get a competitive marketing advantage–online and off.

Know your customers

SXSW may be growing by leaps and bounds every year, but one thing remains constant: insane amounts of swag–it’s everywhere.

People hand it out on the streets, at events, at conference sessions, in lounges. In fact, it practically rains swag in Austin during SXSW.

A big change

Date posted: December 6, 2011

Screen Shot 2011-12-06 at 2.52.59 PMI know I haven’t blogged in a while–I confess, I’ve been busy–but I have some very big news: Next week, I’ll be joining the team at Jugnoo as their Senior Manager of Retention and Social Media; a huge step forward for my career.

Over the past three-and-a-half years I’ve focused on building my business, Red Juice Media, which has been an amazing experience filled with great people, great clients and, above all, lots of work that has helped me learn and grow with social media. It is on this foundation that I’m stepping up into my new role at Jugnoo, a fantastic startup that’s looking to change the way small businesses approach social media.