Do you know this man?
If you’ve been involved in Toronto’s digital, social, or agency scene, you’ve probably met Michael O’Connor Clarke (MOCC).
And if you’ve met MOCC, he’s probably made a huge impression on you.
Michael’s a pretty stand-up guy–from the his charitable efforts to the leading-edge work he does in social, Michael is a valued member of our community.
He’s the kind of guy who earns your respect, and keeps it–from his uncanny witticisms (he really does have a way with words) to the amazing insights he provides at prominent marketing events, you can’t help but like him.
He’s someone the rest of us can look up to.
Recently, my friend Bilal Jaffery posted the following on his blog:
Why is social such a critical part of the overall web experience?
“A social business optimizes interactions among people to create business value and gain competitive advantage. The social web experience provides an intimate and personal (my additions) first class access to people via mobile, and social networks. It also enables people powered processes with dynamic decision making, social monitoring and engagement. And last but not least, the combination of social and web experience drives systems of engagement. Engagement is what drives business outcome and ROI. This engagement comes from models of sharing like crowdsourcing and ideation.”
Listening and engagement are key. Whether it’s a customer, competitor, or someone in your target demographic (to speak in marketing terms), there’s so much information out there straight from the mouths of people who can contribute to your business’s success.
Let me be clear: Every person who gets involved with your brand online presents opportunity for your business.